James Tower has released the newest report in their E-Expectations series. "Scrolling Toward Enrollment: Web Site Content and the E-Expectations of College Bound Seniors," examines the online preferences, behaviors and expectations of more than 1,000 college-bound students in relation to higher education Web sites.
This national study provides extensive insight into the role of a college’s Web site in a prospective student’s decision-making process. In this report, you'll learn:
- How the accuracy and relevance of a Web site influences students' enrollment decisions
- What students are willing to read completely, even if it means scrolling
- What students think about campuses that recruit via social networking
- How students prefer to be contacted during various points in the enrollment funnel
The study reaffirms that the Web site plays a vital role in a higher education institution’s recruitment effort and that a negative online experience could reduce a student’s interest in a school. To download this E-Expectations report and check out other reports from our E-Expectations series, visit: http://www.jamestower.com/e-expectations.html.
Here’s to another great Monday!
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