For those of you attending this year's National Conference on Student Recruitment, Marketing, and Retention in San Antonio, Texas next week, I want to let you know where and when the team from James Tower will be speaking so that you don't miss these highly informative sessions.
Cathy Willette, President of James Tower, will be presenting this year's findings and recomendations from the Class of 2009 annual E-Exectation research project along with Stephanie Geyer (Noel-Levitz), Larry Erenberger (NRCCUA), and Lance Merker (OmniUpdate).
Official program description:
Wednesday, 7/22, 3:30-5 PM
E-expectations Update: Class of 2009 - Salon J
The most recent view of our prospective student markets will be explored as we consider the responses of high school seniors to the E-expectations study facilitated earlier this year. Participants will learn what interactive tools, social networking tactics, Web content, and ecommunications trategies are most likely to keep prospective students interested in your school. Data summaries and ecommendations will be paired with dialogue to ensure that participants leave with new ideas for their web and e-communications programs.
Get there early. This room is usually packed. You can also read the full report before the conference.
On Thursday, Darren Wacker will be be discussing tangible strategies for engaging and building relationships with prospective students during an economic downturn.
Official program description:
Thursday, 7/23, 11:15 AM -12:15 PM
Recruiting Big With a Small Budget: Strategies for Engaging Prospective Students in an Economic Downturn - Salon M
With the recent economic downturn, colleges and universities all across the United States are tightening up the purse strings and cutting spending. In a climate of cost-cutting, how can admissions departments continue to ensure they are reaching out to prospective students and helping them connect with their schools, while also keeping an eye on expenditures? This session will share some strategies and solutions for helping today’s admissions departments do more with their budget dollars, while still meeting enrollment goals. The session will provide practical ideas and opportunities for attendees to share their own institutional success stories.
If you can't make these great sessions, you can always come by and introduce yourself at the James Tower booth. Safe travels and hope to see you there!
Questions or ideas? Email or Tweet Josh Paul or visit JamesTower.com.
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