Just last week, Nielson posted a summary of their findings on teens use of the social network Twitter.
You can get the full information here
I find this interesting, especially given the scramble by many institutions to "get their Twitter presence online". What does this mean for Twitter? Are teens going to use a platform where-on a percentage basis-they are WAY outnumbered by their parents (and even their grandparents, according to Nielsen.) And most importantly, what does this mean relative to using Twitter in your admissions process and outreach?
While I would not discourage anyone from looking at Twitter as yet another tool in your social media tool box, maybe you should consider how you prioritize it on your office "to-do" list?
Comments